EVIAN

Supporting Evidence

Global premium bottled water sales are growing at 7% CAGR due to health-conscious lifestyles and the shift from sugary drinks.

Evian positions itself as a luxury wellness brand, endorsed in fashion contexts.

Consumers are increasingly valuing purity, sustainability, and premium brand cues in bottled water purchases.

Millennials and Gen Z are willing to pay more for water perceived as naturally sourced and environmentally conscious.

Consumer Insight
💡 “I don’t just drink water to quench thirst — I choose water that says something about my lifestyle and values.”
Premium bottled water isn’t about hydration alone, it’s a status accessory and a marker of health-conscious identity.

Idea
"Sip Pure, Live Haute."
By transforming typography into a visual metaphor for Evian’s iconic bottle and naturally flowing water, the ad brings the brand’s essence to life purely through type. The letters represent Evian’s pure spring water cascading effortlessly, symbolizing freshness and elegance without relying on traditional imagery — making the typography itself the hero of hydration.

https://www.researchandmarkets.com/report/premium-water

Execution:

Adshel (Print/Outdoor)