Hi, I’m Sneha — a passionate Account Planner and strategist who believes that every great campaign starts with a powerful insight. I love digging deep into consumer behaviour to uncover the stories that connect brands to people on a meaningful level. My background in advertising and communication has taught me how to blend creativity with data-driven strategy to deliver ideas that don’t just look good, but truly work.I’m fascinated by the subtle ways brands can influence culture and behaviour — whether it’s encouraging reading habits, promoting sustainability, or inspiring creative expression. I thrive on collaboration, learning from diverse perspectives, and pushing boundaries to find fresh, bold solutions.When I’m not strategizing, you’ll find me exploring new books, honing my storytelling skills, or soaking up inspiration from everyday moments. I’m excited to bring my strategic mindset, curiosity, and authentic voice to brands that want to make a real impact.Let’s create something meaningful together.
MY JOURNEY
Before transferring to Deakin University, I spent two years studying Journalism and Mass Communication in India, building a strong foundation in storytelling, research, and understanding audiences. Over time, I discovered my real passion—crafting creative brand narratives and designing campaigns that connect with people on a deeper level. That realisation led me to pursue a Bachelor of Communication majoring in Advertising at Deakin, one of the best decisions I’ve made to align my studies with what truly excites me. My professional journey has been a blend of creativity and adaptability—designing digital invites in India, managing social media at Cosmos PR, working in event décor and sales, and now gaining customer-facing experience in my casual role at BuyBricks in Australia. Each role has strengthened my ability to think strategically, communicate effectively, and adapt to diverse audiences.
My Vision for Creativity
Inspiration
I see myself as a strategist who bridges creativity and clarity—developing campaigns that are not only visually striking but grounded in insight. My goal is to help brands tell stories that resonate, inspire action, and leave a lasting impact.